What To Expect From Berlin's IFA And From Apple's Upcoming Announcements

Will the iPhone 6, to be announced on September 9, have NFC and a Sapphire Crystal display?

What about the new Samsung Galaxy Note 4, to be announced at Unpacked on September 3? And will the new Nokia Lumia 730 (a.k.a Superman), to be announced on September 4have a 5-Megapixel rear-facing camera?  

This week's scheduled launch events from Samsung, Sony, Microsoft, Motorola, LG, and Apple will cause lots of comparison about device features – with about 15 new devices to be launched along the IFA show in Berlin.

It simply does not matter.

Forrester made the call that competition shifted from devices to ecosystems about two years ago. New devices are simply vehicles for increasing the value of the entire digital relationship across a rich digital platform.

As my colleague Frank Gillett puts it, “Samsung's challenge is to establish an enduring relationship with customers, rather than being an interchangeable Android device maker – and it will take more than a new Galaxy Note to do that.”

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