Top 10 Cloud Challenges Facing Media & Entertainment


With video rapidly becoming the dominant content type on enterprise networks the issues being faced in the media market foreshadow the coming challenges for the rest of the market. And use of the cloud was very much in focus at the 2014 National Association of Broadcasters conference held in Las Vegas in the second week of April.

Most industries need a push to move aggressively into the cloud  -- and the media & entertainment market was no different. The initial push came from the threat of disruption by over the top (OTT) distributors, like NetFlix, who were primarily leveraging the cloud. “[We] aren’t going to be cold-cocked like music was,” said Roy Sekoff, president and co-creator of, HuffPost Live. As a result, video production houses, news organizations and television and motion picture studios are being the most aggressive. Now an upcoming shift to Ultra HD presents a new series of challenges including file sizes, bandwidth limitations, and new complexities for workflows, visual effects and interactivity.  

Here we present ten issues the media industry faces as it more broadly embraces the cloud, as observed first-hand at NABShow 2014. These ten issues show how going cloud changes how you think (planning), act (workflow), and engage (distribute). For Forrester clients there is a new companion report to this blog detailing what the industry is doing to address these challenges and how you can follow suit:

Change how you think: Strategy and planning

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Computacenter Has Become A Serious Services Player In A Classic Arena

By Henning Dransfeld and Pascal Matzke

We were invited to the first ever European analyst day held by Computacenter in Brussels last week. CEO Mike Norris highlighted a targeted approach to global companies and gave a key statement in his opening pitch:

“We have arrived in the transformation from hardware to services which make up 31.5% of our revenue today. That part is growing and we are now in the user enablement business.”

We believe holding the analyst event was a good decision with a respectable outcome! Here is our take:

  • Computacenter is a customer focused business. To the credit of the company, three IT professionals of leading European brands gave testimony to the services received. They conveyed that Computacenter executives understand their requirements and service teams go out of their way to support the internal infrastructure or employees with network and helpdesk services. Interestingly, all three customers on stage agreed on the two main criteria for giving their business to Computacenter: Trust and flexibility. Despite the powerful message on solid delivery for classic IT optimization services, all three of them stopped short of talking about how Computacenter could empower their own service to their customers.
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