Note To Susan Wojcicki: Make YouTube Relevant Across The Whole Customer Life Cycle

The recent appointment of Susan Wojcicki as YouTube's next CEO signals the importance Google is placing on online video as a means for driving ad revenues. Yet it’s also a tacit recognition that YouTube’s current ad models aren’t satisfying the needs of two of its core user groups:

  • The content creators who rely on ad revenue to fund their efforts
  • The marketers who bring those dollars to the table
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