Content Marketing Fortnight VII: The Pains And Joys Of Going Mainstream

What’s happening (that’s important) in the world of content marketing? This is your fortnightly round-up of the best of the best stuff online for marketers who think about content; for the previous “Fortnights”, go to the bottom of the post. (And for more information about what the Content Marketing Fortnight is, see my intro from the first one. Get this curated newsletter in your inbox every other week – send me a mail.)

NewsCred scores $25 million. Tech news: “What’s content marketing?”
It’s no $16 billion, but the $25 million Newscred raised to expand its content marketing cloud offering is no insignificant sum. The company is moving fast to help brands win relevance with content, boasting a unique weapon (licensing for premium content with thousands of top-shelf sites). Re-code – previously the Wall Street Journal’s tech team – was taken aback, asking, “What’s content marketing?” Percolate’s Noah Brier answered them.

Federated Media, a content marketing pioneer, backs out of content marketing

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