Google's Nest Acquisition Will Force the Internet of Things Privacy Discussion

This morning, as I was writing this blog post, I got an email from one of my colleagues, saying "Is it weird that since Google bought Nest, I no longer want one?" Her sentiment isn't that unusual because, as it turns out, plenty of people feel like Google + Nest = HAL. (It's hard to miss the resemblance)

 

                         

My colleague Frank Gillett just published a post outlining a collection of ten key thoughts about the acquisition. As the privacy-identity-personal data wonk advising Forrester's marketing strategy clients, I thought I'd drill down on some of the more salient points for those issues. 

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"Privacy" And "Business Differentiator" Must Get Cozier. Why And How?

Data Privacy Day is on January 28. But isn't all hope lost when it comes to the P-word? Interestingly, Daniel Solove is one key expert who doesn't think so: His recent Year in Privacy roundup sounds a number of positive notes, largely having to do with regulatory pressure driven by public pressure. In the age of the customer, we really can see "water wear away stone" when ordinary people demand change.  

My colleague Fatemeh Khatibloo recently published some must-read research on contextual privacy: a framework for negotiating the collection and use of personal data that ensures a fair value exchange for both the customer and the business. Don't miss the blog post where she lays out some takeaways:

  • Privacy isn't dead, it just needs redefining.
  • Privacy will be a market differentiator.
  • Privacy technology will disrupt the marketing ecosystem.
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