The Seven Deadly Sins of Data Management Investment and Planning

When it comes to data investment, data management is still asking the wrong questions and positioning the wrong value.  The mantra of - It's About the Business - is still a hard lesson to learn.  It translates into what I see as the 7 Deadly Sins of Data Management.  Here are the are - not in any particular order - and an example:

  1. Hubris: "Business value? Yeah, I know.  Tell me something I don't know."  
  2. Blindness: "We do align to business needs.  See, we are building a customer master for a 360 degree view of the customer." 
  3. Vanity: "How can I optimize cost and efficiency to manage and develop data solutions?"
  4. Gluttony: "If I build this cool solutions the business is gonna love it!"
  5. Alien: "We need to develop an in-memory system to virtualize data and insight that materializes through business services with our application systems...[blah, blah, blah]"
  6. Begger: "If only we were able to implement a business glossary, all our consistency issues are solved!"
  7. Educator: "If only the business understood!  I need to better educate them!."
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