When Limelight Networks bought SaaS web content management (WCM) vendor Clickability in 2011, it united WCM with video streaming and a large, global content delivery network (CDN) to create an offering unlike that of other vendors: Limelight Orchestrate, a multifaceted “digital presence management platform”.
Limelight liked to say marketers and other digital pros could, with a one solution, manage multichannel content and digital experiences including video and shave relevant milliseconds off page-load times and site delivery.
Flash forward to last week. On December 23, Limelight announced the sale of the Clickability WCM business to Upland Software, an Austin, TX, company that, in two years, has added six cloud-based software solutions to its enterprise work management portfolio.
Limelight says it will focus on “delivery optimization capabilities” – in a word, speed. It’s a change I can follow. Limelight invested in WCM enhancements and pushed “digital presence management” to marketers and technology pros, but WCM revenue never skyrocketed for the publicly traded company. Limelight estimates WCM revenue in 2013 at $13.7 million, according to an SEC filing, a small slice of its $170 million or so annual turnover. For Limelight, the CDN business still rules.