Salesforce.com’s Private AppExchange Can Streamline Multi-SaaS Sourcing

salesforce.com’s 100,000+ customers now have a new option for streamlining SaaS sourcing across the enterprise: Private AppExchange. And, the price is right at $0. Free? Yes, free(!) but, don't assume this won't impact your costs.

Last week at salesforce.com's massive Dreamforce event, Forrester had the opportunity to learn more about some of salesforce.com's recent announcements -- including the Private AppExchange. This free add-on feature for salesforce.com users lets companies set up an AppStore that is private, personalized, and custom populated for their own company. The Private AppExchange lets organizations “distribute any app, to any user on any device through a central, secure store, using Salesforce Identity to grant employees instant access to the apps they need. Organizations can customize the store with own categories and branding.”

The Private AppExchange could help sourcing executives address goals for enabling SaaS sourcing that we frequently hear about, such as:

  • Lets users quickly discover and deploy solutions that meet their business needs
  • Supports collaboration and idea-sharing across all users at all levels of the company
  • Adheres to corporate standards (integration, data rules, security, contracting, and more)
  • Ensures favorable pricing based on overall corporate relationships and usage
  • Showcases the specific SaaS solutions already in use within the company
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For Marketers, Salesforce1 Aspires To Be The Platform Of Customer Obsession

After one of the biggest announcements in the marketing technology space of 2013 — Salesforce.com's purchase of ExactTarget — few were surprised to see the ExactTarget Marketing Cloud feature prominently at Dreamforce last week in San Francisco. But the real headline grabber was the introduction of Salesforce1, a cloud-based platform for what the company calls the "Internet of customers." We've got a deeper look into the implications of this for marketers for Forrester clients, but some of our key takeaways were that Salesforce:

  • Gets the age of the customer and what it means for their products. CEO Marc Benioff spoke at length about the "customers behind the devices" and the importance of engaging with those individuals, rather than the things they use to connect to the Web. We are in what Forrester calls the age of the customer, where "the most successful enterprises reinvent themselves to systematically understand and serve increasingly powerful customers." The Salesforce1 vision is to be the technology engine behind those firms — and the announcement takes a big step in that direction.
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Grading our 2013 Cloud Predictions

At this time 12 months ago, we released our predictions for what changes in the market would be brought about by the maturing of cloud computing. Looking back on the year, we can now see that, while the promise of a maturing market was strong, maturity was by no means uniform and thus our predictions proved to be a mixed bag.

1.     We’ll finally stop saying that everything is going cloud.
Grade: A. While the C-suite might still be preaching this as a long-term vision, we got real about what should and should not go to the cloud given its current maturity and capabilities. The guiding principles of architecture and economic model served as sufficient evidence that many traditional workloads have no business on the public cloud. And we started to see early signs of enterprises recognizing that the private cloud isn’t the new name for virtualization but is indeed a separate environment and not all apps in the data center are destined for this pool.

2.     Cloud and mobile will become one.

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