How Telstra drove global operations through business-led IT Transformation

IT complexity hurts business.  This is even more the case when a company has global markets and global operations.  Essential business needs such as a single integrated view of global customers, or consistent product or service portfolio become impossible to achieve. 

Managing IT complexity to support business strategy is a big challenge for enterprise architects at large companieswhen a company has global operations, as is the case for Telstra, an Asia-based telecommunications firm. However Telstra’s enterprise architecture (EA) team addressed its challenges by focusing on customer engagement, improved agility, and global business strategy enablement.  Because of their success, they were one of the six firms to win the InfoWorld/Forrester Enterprise Architecture Award  in 2012. 

In my recent report “Case Study: Telstra’s Business-Led IT Transformation Facilitates Global Operations”, I analyzed the key practices they made to support their business-driven transformation. These practices include
  • Build Capability Maps To Link Business Goals And Transformation Requirements. Business capability maps are a core tool that enterprise architects use to identify their organization’s strengths and gaps and support its business strategy. Architects should leverage industry standard frameworks like eTOM to build a custom map, overlay it with business goals, and use it to assess and prioritize needed changes.
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Vendors And EAs Alike Benefit From The EAMS Pendulum Swing

We get a lot of calls from EA leaders that find themselves stuck between a rock and a hard place: They need a tool to help them through a specific initiative such as application rationalization or transformation management, but don’t have the time, maturity, approach, and financial justification for the EA management suite (EAMS) that would get the job done. As I mention in my recent report, "Select A Right-Fit Toolset For EA," this uncertainty and urgency has fueled the proliferation of new vendors addressing specific challenges. What I did not mention is that these new choices don’t just signal more competition in the usual market - they actually signal a new market entirely. One that is probably bigger than many might first think.

I’m referring to the mid-market. Not just in the obvious sense of smaller, less mature EA practices, but also including the myriad situations where the initiative is being carried out by a role that has no idea that they’re acting as an “EA,” or by consultants hired to get the job done and get out. There’s a big market out there of temporary EA “initiatives” (as opposed to permanent EA groups or practices) and consultants that would leverage a tool if it were cheap enough, easy enough, and straight-forward enough for these short-term use cases.

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2013 Enterprise Architecture Award Winners – All About Business

The practice of enterprise architecture is about your business – guiding decisions and designing solutions for better, more sustainable business outcomes. 

Pretty much every EA leader would agree with this statement – but only a small percentage can say that this describes their program. Whether due to the situation they are in, or their own leanings, their impact is mostly on IT outcomes. It’s in this context that it’s such a pleasure for me to announce the winners of the 2013 InfoWorld/Forrester Enterprise Architecture Awards

Two words stand out in all these winning submissions:  “business” and “transformation.” These EA programs all share a singular focus on being central to how their business, not just their IT function, evolves.   

  • Many in our profession have said that EA should report into the business, not IT.  The EA program in the National Bank of Abu Dhabi; the second largest lending bank in the United Arab Emirates, does so. In their submission:  Building the Global Business Transformation Roadmap, they describe how the credibility and impact they had when they were part of IT lead to them being moved into the Transformation Management Office, reporting to the CEOThey are now responsible for the analysis and transformation road maps, transformation program design, and balanced scorecards for the overall bank as it seeks expand to 45 countries in five years.     
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Big Data For Telco Begins To Unleash Systems Of Engagement

In our recently completed Q3 2013 Global State Of Enterprise Architecture Online Survey, big data for real-time analytics moved from the No. 3 most revolutionary technology to the No. 2 position, according to the 116 enterprise architects who participated. This reflects the importance firms now place on turning vast amounts of data into immediate insight. And this trend is extremely important to telecommunication industry communication service providers (CSPs), who are sitting on a gold mine of data about what subscribers are doing on their mobile devices.

Let’s break this down a bit more -- according to the United Nations, there are about 2 billion mobile broadband subscriptions globally (that’s about 28% of the world’s 7.1 billion people). That’s a huge number of perpetually connected people, using bunches of apps for both work and personal. This is part of what we call the mobile mind shift, and it’s not about smartphones and tablets; rather, it’s about the changing expectations that pervasive mobile computing and broadband wireless have. According to a recent report, "The Mobile Mind Shift Index," we estimate 21% of the adult online US population now expects that any information is available on any appropriate device, in context, at their moment of need (see Josh Bernoff’s May 2013 blog Introducing The Mobile Mindshift Index). And this number is going to grow significantly over the next few years.

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