The Mobile Mind Shift Has Arrived In The European Enterprise

European IT departments actively deploy mobile capabilities in their organization, edging ahead of their North American counterparts on the journey to provide managed corporate services to their employees, according to Forrester’s Forrsights Mobility Survey, Q2 2013. Our data also showed us that:

  • European IT leaders prefer to control the distribution of corporate applications. Forty-three percent of European respondents report that they have implemented or plan to implement a corporate mobile application store within the next 12 months compared to only 26% of their North American counterparts (see Figure 1). These findings point to a key difference in the European approach: less self-sourcing by the employee, no laissez faire attitude to application sourcing, but active guidance on corporate devices and applications. European IT leaders we spoke to confirm these findings.
  • European mobile deployments look unstructured and often lack stakeholder alignment. While there is much activity around building out mobile application delivery and investing in the right infrastructure to support mobile engagement, there is no visible pattern or strategy behind many deployments. Many European enterprises fail to apply the classic strategy of starting with a mobile strategy, rolling out mobile device support, and ensuring mobile productivity.
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There Is No Internet Of Things

More than a decade ago — in May 2001 — Forrester authored a report heralding the coming of the X Internet, or extended Internet, defined as “Internet devices and applications that sense, analyze, and control the real world.” We proclaimed that “the Web is fading fast . . . smart devices will push the scale of the Internet far beyond today’s PC-based Net.”

Turns out that the vision we laid out in 2001 still hasn’t come to fruition. While enterprises in healthcare, manufacturing, and utilities are well down the path of the X Internet — better known today as the Internet of Things, the industrial Internet, or in Cisco Systems' parlance, the Internet of Everything — consumer adoption and general business adoption of sensor devices and services are just getting started.

The sensor-laden consumer products that are starting to hit the market are “smart” in sensing and relaying information about the physical bodies wearing them or the physical environments they inhabit — a phenomenon we call “smart body, smart world.”  But these smart products could get a lot smarter: Today they are largely fragmented and not as useful as they could be.

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