Address Three Key Management Concerns To Win Internal Support For BYOT Initiatives

Information workers in India are increasingly using their personal devices, applications, and web services to accomplish both personal and work-related activities. Results from Forrester’s Forrsights Workforce Employee Survey, Q4 2012 indicate that at least 85% of employees use phone/tablet applications and web-based services for both purposes which is putting corporate information security under serious threat.

My interactions with numerous infrastructure and operations (I&O) professionals from large enterprises in India over the past six months have revealed that there is a high degree of awareness of the need to develop a bring-your-own-technology (BYOT) policy. However, actual implementations aren’t yet common, as I&O professionals are unable to address management’s three key concerns. These are, in order of priority:

  1. How can we ensure that information on employee-owned hardware and software is secure?
  2. What will be the return on investment (ROI)?
  3. What is the current business need for BYOT?
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Rise of the 2nd Mobile App War

Starting with the inception of the iPhone in 2007, and the invention of the app store in 2008AppleGoogleBlackBerryMicrosoft, and a slew of third-party mobile app stores have waged a battle for developers and for app downloads. The winner of the "App War" would go on to win the consumer vote and eventually make a truckload of money both in pure revenue and in an increase in value of their company stock.

All of the fighting has resulted in multiple casualties. BlackBerry couldn't keep up the pace and was eventually chopped off at the knees. Microsoft has yet to gain enough developer volume to be a real threat and will eventually reinvent itself as a new company under new leadership. Third-party app stores are distributed and nimble but really amount to nothing more than splinter groups using guerrilla tactics against the major nation states. They just can't compete in the long term.

In the United States, Google Play and Apple iTunes have become the two superpowers in the mobile app war. With exceptional mobile application uptake, these two players have come to dominate the consumer mobile space. Phones don't sell phones. . .applications sell phones, and these two players have won.

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