UPDATED 26th June 2013 As you may be aware Microsoft has finally introduced its Office Suite for the iPhone (launched in the US on Friday 14th June, and now available in much of the rest of the world according to my sources). This is great news — it has been one of the real holes in the iOS application store and in high demand in many businesses we speak to (although will be MUCH more valuable when it's available as a native iPad app). Over the next week or so it is likely that many of your senior executives will read this news — as it has already made the consumer press. Soon they'll be knocking down your door asking how to get access to it.
However, the licensing model that Microsoft has chosen is one to encourage the uptake of the Office 365 Suite. ONLY those users with a MS Office 365 license will be able to activate the apps on their iPhone. This may mean a significant licensing impact for you. If, like many companies, you have not yet made the move to Office 365, your company’s employees will not be able to use the Office apps on their iPhone. There is a big risk here that you will see employees activate the license themselves and charge it back through the traditional expenses channel. And if senior management are doing it, it is hard for them to say no to the more junior ranks.
I reached out to Duncan Jones, one of our resident sourcing pros and Microsoft licensing experts to get his analysis of the situation. Here are his thoughts:
Notes from the TechAmerica Europe seminar in Brussels, March 27, 2013
This may not be the most timely event write-up ever produced, but in light of all the discussions I’ve had on the same themes during the past few weeks, I thought I’d share my notes anyway.
The purpose of the event was to peel away some of the hype layers around the “big data” discussion, and — from a European perspective — take a look at the opportunities as well as challenges brought by the increasing amounts of data that is available, and the technologies that enable its exploitation. As was to be expected, an ever-present subtext was the potential of having laws and regulations put in place which — while well-intentioned — can ultimately stifle innovation and even act against consumer interests. And speaking of innovation: Another theme running through several of the discussions was the seeming lack of technology-driven innovation in Europe, in particular when considered in the context of an economic environment in dire need of every stimulus it can get.
The scene was set by John Boswell, senior VP, chief legal officer, and corporate secretary at SAS, who provided a neat summary of the technology developments (cheap storage, unprecedented access to compute power, pervasive connectivity) giving rise to countless opportunities related to the availability, sharing and exploitation of ever-increasing amounts of data. He also outlined the threats posed to companies, governments, and individuals by those who with more sinister intent when it comes to data exploitation, be it for ideological, financial, or political reasons. Clearly, those threats require mitigation, but John also made the point that “regulatory overlays” can also hinder progress, through limiting or even preventing altogether the free flow of data.
We finally have sunny weather here in the Netherlands -- and for me, and many of my friends and colleagues, that means it's time to prepare for our summer holidays! Will it be a family vacation close to home this year, or should we play safe and opt for a sunny getaway to Southern Europe? While collectively deciding on a destination for the family (and sometimes the extended family, too) may demand caution and compromise, the act of making travel reservations has never been easier. With hospitality companies and travel agencies moving from online to mobile portals, we have the potential to research, book, change, and enhance travel arrangements on our mobile phones at any moment – and most consumers take advantage of this.
In fact, US consumers recently selected Expedia's Hotels & Flights application as the People's Voice Travel App in the 17th Annual Webby Awards. Available for free download in nearly 20 different languages, Expedia's Hotels & Flights app serves travelers globally. Forrester’s Consumer Technographics® data reveals how consumers around the world engage with travel applications. While the trend is evident among US online adults, metropolitan Asian online adults have shown even greater uptake of mobile travel apps:
As companies work hard to deliver multichannel digital experiences (DX) to their customers, questions persist. A big question: Which channels (and, by extension, which development strategies) should we prioritize for our DX initiatives? Recent Forrester survey data provides some guidance by indicating which channels DX professionals say are top of mind in 2013.
A focus on traditional web sites remains the highest priority, cited by 80% of organizations, according to data in Forrester’s March 2013 Global Digital Experience Delivery Online Survey. (Forrester colleague Anjali Yakkundi dives deep into the survey data and its implications in her The State of Digital Customer Experience Technology, 2013 report.)
But when it comes to addressing the mobile imperative, respondents indicate two distinct layers of prioritization.
The focus on building mobile web experiences is measurably higher than the focus on developing purpose-built mobile applications. See the accompanying chart to witness the gulf between organizations extending a web experience to tablets and smartphones, over those creating specific web apps typically developed to support more specific tasks or functions.
Many organizations tell us that they’ve shifted their mobile strategy away from creating specific apps built for iOS and Android devices, unless and until they have a compelling reason to create a custom app experience.