With almost 80% of homes in the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) having online access in 2013, Internet connections are a standard household component today in Western Europe. And as users demand faster connections to consume rich media content across multiple devices, broadband connectivity is quickly becoming the norm. The Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7) shows that 72% of all EU-7 households had a DSL, cable, or fiber broadband subscription in 2012, well above the global average. But not all European countries show the same level of adoption. Within this group of seven, we can split the countries into three distinct groups of relative broadband development and adoption:
Advanced adopters. The Netherlands and Sweden lead the pack in terms of both broadband penetration and the share of broadband users opting for high-speed connections. Early and robust deployment of fiber-to-the-home (FTTH) networks and strong cable offerings will encourage most consumers to shift away from slower connections, giving cable and fiber more than a 60% share of the home broadband market by 2017. Sweden in particular has one of the world’s strongest high-speed Internet markets today, with more than a quarter of all households enjoying a fiber connection.