Signal P&G 2013 — Winning Brand Building At The Speed Of Digital

 

I had the privilege of attending the 2nd annual Procter & Gamble (P&G) Signal P&G event in Cincinnati yesterday, May 30, 2013. The event was created to inspire P&G marketers to accelerate digital, social, and mobile marketing innovation while not losing focus on core brand building fundamentals. Marc Pritchard, P&G CMO, stated several times that “understanding our consumers is core to anything we do in digital.” 

The event MC was John Battelle, CEO of Federated Media, who did an excellent job keeping the speakers moving and on point. Stan Joosten, innovation manager, global eBusiness, of P&G played a pivotal role in managing the overall event under Marc Pritchard’s sponsorship and leadership. There were nearly 500 P&G and outside guest attendees as well as many more via webcast.

It was a packed day with 20 speakers and excellent insights. Here are but a few quotes and insights from the day.

Marc Pritchard started the day off with key themes:

  • Speed is absolutely essential to winning brand building at speed of digital.”
  • Main Signal P&G themes for P&G marketers to soak in included: “speed, teamwork, and innovation based on P&G-proven business models, with brands being most important.”
  • “P&G must innovate by being productively paranoid.” Pritchard based this mantra on the book Good to Great by Jim Collins.
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