BYOT Sophistication is Currently Low in China, but Changes are Underway

 

 
Media and IT professionals are buzzing about BYOD thanks to the increasing adoption of personal mobile devices being used for work in China.  To delve deeper into BYOD usage in Chinese enterprises, Forrester conducted a brief survey of 28 senior IT professionals who attended a BYOD seminar organized by online media company ZOL, a subsidiary of CBSi, in Beijing. I found the results interesting, and believe the feedback reveals important Chinese BYOD trends and enterprise views on the BYOD phenomenon:
 
  • The focus is still on BYOD rather than BYOT.  The proliferation of mobile devices is changing the BYOD landscape in China. More companies are allowing their employees to bring their own mobile devices, not just for cost savings, but also for productivity and anytime, anywhere work. However, only a few companies realized the trend of bring-your-own-technology, including software and mobile apps, with just 8 respondents allowing self-purchased software on PCs and mobile devices. This finding supported our observation that many Chinese organizations are still playing on the BYOD field rather than BYOT.  In fact, in my conversations with SMEs, I’ve found they seldom realize it is necessary to manage applications on these devices used for business, or they simply do not want to manage them. Some SMEs also don’t buy the necessary business applications for their employees and adopt a “don’t-ask, don't-tell” policy on employee's use of pirated software. 
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People In IT Love Stats But They Probably Won’t Love These

I’ve written a number of blogs about IT service management (ITSM) and IT service delivery many of which have expressed opinions based on observations and conversations rather than “facts.” A new Forrester report by my colleague Eveline Oehrlich has some facts to substantiate what we already knew even if we chose to ignore it.

These facts reinforce a figure that I use in most presentation to show that without exception IT professionals think that they do a better job than their business colleagues think they do. So we have this perceptions gap or perhaps we should call it a “perceptions gulf.”

The IT perceptions gulf

This is one of those pictures that really is worth a thousand words. In fact all three of these figures make it easy for me to cut short the commentary.

It’s interesting to see the geographical differences but, despite these, we still see a consistent gap or gulf between “How IT thinks it is doing” and “How customers think IT is doing.” Funny how our metrics aren’t a sea of red – in fact our metrics dashboard is often a sea of green.

“But that’s just perceptions” I hear you cry, “We still do a fantastic job in enabling business activities with cutting-edge IT.” But could we do better? Please read on …

Could we improve business productivity?

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Key Steps To Capture The Value Of BYOD Programs

 

Results from Forrester's Q2 2012 Forrsights Workforce Employee Survey show that more than two-thirds of North American and European information workers who use a computer for work an hour or more per day personally choose the smartphones or tablets they use for work, and 46% of information workers personally choose work laptops that are not on the company-approved device list. To address the increasingly complex mobile device landscape, many companies are deploying bring-your-own-device (BYOD) programs to support devices including smartphones, tablets, laptops or desktops. Successfully planning and implementing a BYOD program requires infrastructure and operations (I&O) executives to address the following four key issues.

1. Build Relationships Outside IT

Implementing a successful BYOD program requires cross-functional collaboration across many IT and business groups in the organization. The I&O team should take the lead in BYOD program development. However, I&O executives must collaborate with security and governance, sourcing and vendor management, application development, and enterprise architecture professionals to determine the correct strategy and tool set. It is also critical to include line-of-business executives, as well as legal and finance professionals, to develop corporate BYOD program policies and procedures.

2. Create A Shared, Multi-Year Vision

Proactively working with decision-makers to identify the potential ROI and impacts on corporate business processes enables the I&O team to create a consistent, shared vision of the overall goals and desired outcomes of implementing a BYOD program. This shared vision of the cross-organizational effects of the BYOD program ensures that line-of-business decision-makers and stakeholders understand what investments they must make to support the program.

3. Develop A Compelling Business Justification

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