Information workers in organizations across Asia Pacific (AP) are increasingly using personal mobile devices, applications, and public cloud services for work. Forrester defines this as the bring-your-own-technology (BYOT) trend. This behavior is more prevalent among employees above the director-level (C-level executives, presidents, and vice presidents) than those below that level (individual worker, contractor or consultant and manager/supervisor). Data from Forrester’s Forrsight Workforce survey, Q4 2012 corroborates this trend in AP.
We believe that the BYOT trend will strengthen over the next two years in AP, primarily fueled by employees below the director level. Increasing options, quality and affordability of devices, apps, and wireless connectivity, coverage, and capacity will contribute to this expansion. In order to secure corporate data, organizations will need to:
Develop Corporate Mobile Policies: Organizations must build cross-functional teams to plan their mobile strategies. This should include representatives from different LOBs like finance, HR, legal and sourcing. Moreover, the policy must clearly define guardrails to provide flexibility to employees but within boundaries and in compliance with local regulations.
Identify Technologies To Secure Corporate Data: 29% of business-decision makers in AP report that the rising expectations of younger workers require businesses to push enterprise IT to keep technology current. This is why it is critical to identify both back-end and front-end technologies and suppliers that can optimize mobile device and application management in a secure manner. Focus should be on networking layer security and mobile device management solutions.
There is a shift underway with master data management (MDM) that can't be ignored. It is no longer good enough to master domains in a silo and think of MDM as an integration tool. First-generation implementations have provided success to companies seeking to manage duplication, establishing a master definition, and consolidating data into a data warehouse. All good things. However, as organizations embrace federated environments and put big data architectures into wider use, these built-for-purpose MDM implementations are too narrowly focused and at times as rigid as the traditional data management platforms they support.
Yet, it doesn't have to be that way. By nature, MDM is meant to provide flexibility and elasticity to managing both single and multiple master domains. First, MDM has to be redefined from a data integration tool to a data modeling tool. Then, MDM is better aligned to business patterns and information needs, as it is designed by business context.
Enter The Golden Profile
When the business wants to put master data to use it is about how to have a view of a domain. The business doesn't think in terms of records, it thinks about using the data to improve customer relationships, grow the business, improve processes, or any host of other business tasks and objectives. A golden profile fits this need by providing the definition and framework that flexes to deliver master data based on context. It can do so because it is driven by data relationships.