Avoiding Big Data Sand Traps

Data management history has shown, it is not what you buy; it is how you are able to use it that makes a difference. According to survey results from the Q4 2012 Forrsights BI/Big Data Survey, this is a story that is again ringing true as big data changes the data management landscape. 

Overall . . .

  • Big technology adoption across various capabilities ranges from 8% to just over 25%.
  • Plans to implement big data technology across various capabilities is as high as 31%.
  • Pilot projects are the preferred method to get started.

However . . .

  • High-performing organizations (15%-plus annual growth) are expanding big data investments by one to two times in many big data areas compared with other organizations.

The key takeaway . . . 

  • For most organizations, big data projects aren't leaving the pilot stage and aren't failing to attain strong return on investment (ROI).
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