Project Glass: Google’s Transparent Product Strategy Is Great Marketing, Too

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Google’s Project Glass deserves plaudits for innovation, not just for the device itself but also for the process by which Google is developing and marketing the product. Studying product strategy and marketing as a Forrester analyst for almost nine years, I have never seen a company do what Google is doing: launch an entirely new form factor in such a transparent, inclusive way.

The Google Glass Rollout

A bit of history: Google debuted Project Glass publicly in April 2012, first on Google Plus and then on Sergey Brin at a charity event for fighting blindness later that week. From the beginning, Google X (the R&D lab that developed Glass) asked for feedback from the public on its Google Plus page.

At Google I/O last June, Google demoed videos taken with Glass while skydiving and mountain biking (notably, the top comment on YouTube as I write this article is how Glass will revolutionize POV porn) and offered developers an opportunity to buy an “Explorer Edition” for $1,500.

Google Glass In The Real World

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