Luxury Retailers: Wake Up! The Internet is Here to Stay...

The following picture might be a little harsh...

...but I’ve spoken to a number of eBusiness executives in luxury retail companies over the last 12 months or so, and by and large they share a similar frustration. For the most part, their senior management remain resolutely defiant in the face of the opportunity that digital brings.

Which is arrogantly short-sighted, when you consider that luxury shoppers are:

  • Young. Shoppers who buy luxury products online in the US are almost ten years younger on average than regular online shoppers. Globally, online luxury shoppers are more likely to be tech-savvy thirty-somethings rather than brandy-swilling boardroom bumblers.
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