Yes, the headline is a bit blunt…we are working so hard these days, weaving together our program for you, that my creative juices are a little fried.
If you’ve been to one of our Sales Enablement forums, you know we put a lot of effort into ensuring a core event theme and message that’s solid, consistent, and woven throughout every presentation and session. You also know we strive to create a cohesive community experience where you and your team can leave with strong new perspectives, a rolodex of new contacts, and a sense of purpose to help drive success at your company.
What I’d like to do is share with you some of what we have in store.
As you know, we’ve been researching the growing divide between buyers and sellers now for the last four years. Recently, however, we’ve been shining a brighter light into this chasm…and illuminating the gaps between the articulation of the corporate business strategy and the different tactics used by members of the executive committee to execute that strategy.
What have we uncovered?
Well – to put it kindly – many of the tried-and-true tactics, successfully used by these leaders in the past, no longer work in today’s changed economy.
Major tectonic forces – such as the emergence of our “do more with less” economy and the increased empowerment of buyers – are having fundamental and transformative impacts on how B2B companies sell and market their products and services.