Do You Think Of Consumers When It Comes To Data Security Policies And Controls?

Your customers are consumers too. They don’t turn into business bots when they set foot in the enterprise. Whether your organization sells a product or a service to enterprises or consumers, you’re interfacing with consumers who have opinions about security and privacy. S&R pros, you already know that you have to be on top of things like regulatory compliance (Hello HIPAA! Hi EU Data Protection Directive!) when creating policies and implementing controls. But what about consumer perceptions and behavior? Consider that*:

  • 49% of US online consumers are concerned about security and privacy when purchasing products online
  • 44% of EU online consumers say the same about sharing personal information to access a website
  • 39% of US online consumers express security and privacy concerns over sharing personal information to participate on a website (e.g, discussion boards, writing reviews)
  • 20% of EU online consumers are concerned about their security and privacy when downloading apps to their mobile phone
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