Here Comes A New Kind Of Fast Car

No, not cars that move quickly — cars that move data quickly via fast built-in connections. Today, GM announced that most of its US and Canadian 2015 model year Buick, Cadillac, Chevrolet, and GMC vehicles would come equipped with built-in LTE connections — supplied by AT&T — powering a range of OnStar safety, security, diagnostic, and infotainment services. No surprise in cars getting LTE or in GM's leadership — the next logical step in the connected car chain that started with GM's launch of OnStar in 1996. More noteworthy are:

  • AT&T winning GM's business. Verizon Wireless powers the existing OnStar service, and, considering how vital coverage is to OnStar's safety and security services, Verizon's superior LTE coverage (273.5 million people versus 170 million for AT&T today) would seem to make it a logical choice for GM. Apparently GM was convinced by AT&T's public commitment to cover 300 million US consumers by year end 2014 — in addition to the ability to use the same technology globally and the superior performance of AT&T's network when LTE is unavailable. 
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It Is Time To Differentiate Your Tablet Approach

If you still believe that tablets are merely a fad or just a way to engage more affluent early adopters in their 30s or 40s, you need to change your mind — now. 

According to our latest Technographics® data, European tablet ownership is highest among 18- to 24-year-old online users — 25% of them own one! 2012 saw a surge in the popularity of tablets among this age group. Why? As with any technology that’s reaching critical mass, the profile of its adopters evolves over time — and it will continue to do so. 

With double-digit growth in tablet uptake across Western Europe in 2012, about one in seven online Europeans now owns a tablet. And with further double-digit growth expected in the years ahead, tablets are changing the consumer technology landscape. According to the Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global), 55% of European online consumers will own a tablet by the end of 2017.

Tablet owners are not precious about their devices: Of those that have a spouse/partner, 63% share their tablet with them; one-third of parents share their tablet with their children. This makes tablets a far more social device than smartphones, which are much more personal and intimate.

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