Marketing Mondays: January 21st, 2013


Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can expect in the coming weeks. Kick off your week here every Monday to get a burst of support for your professional success.

Forrester hosts its Sales Enablement Forumin Scottsdale, Arizona on March 4th and 5th, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success stories in process from their peers and leading B2B practitioners, become immersed in the latest thinking and data from Forrester including face-time with analysts, all in the comfort of the Camelback Inn Resort & Spa. Over the next three weeks, Marketing Mondays will spotlight the themes of the forum through a series of Q&A sessions with attending analysts. This week I sat down with Peter O'Neill and Lori Wizdo to discuss their track at the upcoming forum. Here is our Q&A.

Brad Holmes: Hi Lori and Peter, thanks for taking the time to chat with me today. You’re leading the track “Modernizing Demand Management For New Business And Markets” at the upcoming Forum For Sales Enablement Professionals in Scottsdale, Arizona, on March 4th and 5th. Can you talk a little about what you will be discussing during that track?

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