In a month or so I’ll be launching a survey to research issues around information strategy, information architecture and information management in general. I thought it might be useful to do a bit of crowdsourcing to get the best ideas for what questions to ask and make sure I’m covering your top-of-mind issues. We ask you all fairly often to provide answers to survey questions – maybe you’d like to provide input into the questions this time out?
Surveys are interesting – one is tempted to ask about everything imaginable to get good research data. But long onerous surveys produce very low percentages of completes vs. starts -- it’s classic case of less is more. Twenty completes for a very comprehensive survey is nowhere near as valuable as a couple hundred completes of a more limited survey. For example, I really wanted to provide an exhaustive list of tasks related to information management or information architecture practices and then provide an equally exhaustive list of organizational roles to get data on who does what in the typical organization and what are the patterns regarding roles and grouping of responsibilities. But the resulting question would have been torture for a respondent to go through, so I edited it down to the 15-ish responsibilities and roles you’ll see below, and I’ll probably have to reduce the number of roles further to make the question viable.
So, below are the questions I’m thinking of asking. Please use the comment area to suggest questions. I can’t promise to use them all but I can promise to consider them all and publish some of the more interesting results in this blog when they come in.
For the last four years, Forrester has run a longitudinal study on the “state of EA” — tracking the changes in focus, priorities, etc., since 2008. Our clients use it to get a sense of whether their progress and plans for EA is on par with their peers.
Based on the year-over-year comparison of the data in the upcoming “State of EA: 2013” document, as well as some anecdotal evidence I’m seeing in client interactions, I’ve got five predictions about what I expect to see happen with EA practices this year:
They’re going to kill off the usual EA metrics. They’ll do it even though technically they’re not supposed to (and they may not realize they’re even doing it). Our data shows that standard EA metrics (maturity, perception, value, etc.) are less and less likely to actually be used, even though they’re an extremely popular topic of conversation. A recent experience of mine confirmed that even when trapped in a room for a few hours, not even industry peers can agree on a set of common metrics. Powerful metrics are too company- and initiative-specific to standardize. And in the end, the usual metrics might become irrelevant because . . .