Wearables Deserve Attention, But Fitness Wearables Are Overhyped

Sensor-laden wearable devices, with their unique ability to capture data generated by the body, are important components of a larger phenomenon we call “smart body, smart world.” Use cases for wearables could extend to anything from navigation to shopping to social networking to productivity. One scenario in particular – health and fitness – has inspired a
number of wearable devices that launched in 2012 like the Nike+ FuelBand, the Basis smartwatch, and the (relaunched) Jawbone UP. These new products spur the questions: Can the market support this many wearable fitness products, and who should these products target?

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