Forrester hosts its Sales Enablement Forumin Scottsdale, Arizona, on March 4 and 5, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success stories in process from their peers and leading B2B practitioners, become immersed in the latest thinking and data from Forrester including face time with analysts, all in the comfort of the Camelback Inn Resort & Spa. Over the next three weeks, I will spotlight the themes of the forum through a series of Q&A sessions with attending analysts. First up, I will answer frequently-asked-questions as a general introduction to the forum, and then Tim Harmon and Jonathan Silber will delve into the forum’s don’t-miss value for clients who market and sell through the channel.
So Brad, who should attend a forum like yours? Good question. We cover a breadth of angles on the B2B revenue challenge, so to take full advantage; my answer is leaders and teams should attend. The main stage presentations reinforce the theme and are intended to inspire and incent change and new direction for your team. The tracks are focused on specific execution requirements, from customer intelligence, to demand gen, to sales force effectiveness, so dividing up the tracks and sticking with them end-to-end means splitting them up among a few people. We will provide detailed documentation on all the sessions, but brining a team is the best way to get the full value from the event. That way, you can regroup and take action when you all get back and compare notes.