The Top 10 IT Service Management Challenges For 2013 — But What Did You Achieve In 2012?

This time last year I wrote a blog entitled Top 10 IT Service Management Challenges For 2012: More Emphasis On The “Service” And The “Management,” which has racked up a healthy 10,000+ reads since. It spoke of three high-level challenges:

  1. Increased business scrutiny: the need for IT cost transparency and business-value demonstration.
  2. Increased business (and customer) expectations: around IT agility, availability, “personal hardware,” and support and customer service.
  3. Increased business and IT complexity: particularly cloud, mobility, and compliance.
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What’s Your Brand Building Maturity? Are You An Experimenter Or A Leader?

I’ve recently read a lot about the about the importance of engaging consumers to build your brand. And rightly so. Understanding and engaging with your customer is fundamental to brand building success. What gets less digital ink, though, is the equally important task of engaging your employees to build your brand. Not just your marketing department. Not just a few select social bloggers. But every rank-and-file employee, from tech support to customer service. Marketing leaders agree. In fact, in Forrester’s recent survey of marketing leaders, 100% of respondents agreed that “brand building is a company-wide effort that requires employees in all departments to be brand ambassadors.” But this same survey reveals that engaging the enterprise is where marketers struggle most. Marketing leaders are on solid ground when it comes to traditional brand building disciplines such as defining the brand North Star and using that brand promise to guide the brand experience. It is the next stage — creating a consistent brand experience across all functions and touchpoints — that is the chasm that most marketing leaders have yet to bridge. Forrester’s survey reveals that just 9% of respondents are true brand building leaders, who have brand building integrated and embraced across all aspects of the business. Most are still experimenting, but not integrating.

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How Gremlins And Vanilla Ice Can Help Us Deliver Better IT Services

After the success of his previous blogs (including The ABC Of ICT — The Top 10 People Issues), Paul Wilkinson of GamingWorks returns with a somewhat tongue-in-cheek look at IT, IT service management (ITSM), IT service delivery, and this “IT end user thing” some people call a “customer.”

I hope that it makes you smile but, more importantly, I hope that it makes you act. I’ll leave it to Paul . . .

“IT’s not about the IT?” Really?

I’m always surprised — no, amazed — in fact staggered. That’s it, literally staggered, at how poor “we in IT” are at being customer and service focused. Ever since I passed my ITIL v1 exam I have been aware that ITIL (the ITSM best practice framework) has always, always, been about customers and service. David Wheeldon taught me this when I was a “technogeek” who thought that end users were something dangerous and contagious.

I used to think that we should outsource the business, as they got in the way of IT and were simply annoying. David taught me that end users were human after all, just like us, and it was our job to provide services and value to them. I wasn’t convinced initially, but I was willing to be open to the idea.

That was more than 20 years ago, and while we have had ITIL in all its variants for more than 25 years, we still score badly on the customer-focused side of things.

Why does IT struggle with the concept of customers?

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