Hello Fellow B2B Marketers, Marketing Monday (or a bit later on a holiday week) is a regular blog post highlighting our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can expect soon. Kick off your week here to get a burst of support for your professional success.
Tis’ the season to look back on where you excelled during 2012, and forward to some things in your business to improve upon in the New Year. Whether you want to place a renewed focus on yourcustomer experience, you want to draw inspiration from some of the leaders in social strategy, or you are a B2B marketing professional focused on driving revenue (that should apply to all of our readers), Forrester has you covered. And because your competitors and your customers are more informed than ever, we aim to give you the leg up you will need to make 2013 a banner year for your company.
Graphic of the Week: Customer Experience Management (CXM) Solutions Will Emerge From The Convergence Of Many Solution Categories
One of the most enjoyable tasks as a Forrester analyst is reviewing all of the Groundswell awards submissions. And we know many of you also look forward to seeing the innovative approaches that other B2B companies use to listen to and engage with customers. This year, we received 45 entries and we judged submissions across seven categories: Listening, Talking, Energizing, Spreading, Supporting, Embracing, and Mobile.
Earlier in November, we announced the winners and then presented a Webinar to Forrester clients where we discussed the awards process, criteria, highlights, and named all the winners. And we described why they won their awards as well as featuring many other entries that we thought warranted an honorable mention.
Download this podcast to hear more from Kim Celestre, Zachary Reiss-Davis, and myself about the Groundswell B2B Awards (it runs for around 45 minutes):