eCommerce technology is a fast-growing, rapidly evolving industry – we’re looking for a Principal/Senior Analyst to help build our coverage of this incredibly dynamic area.
Here’s a quick snapshot from the job description:
The Principal/Senior Analyst will write for, present to, and advise eBusiness & Channel Strategy Professionals in the retail, wholesale, and CPG industries to help guide their eCommerce and other multichannel commerce technology decisions. He/she will need a strong understanding of the business and technology issues facing eBusiness executives today and an appetite for conducting and writing research to stay abreast of the issues.
If this is you, we’d love to hear from you! Please feel free to reach out directly to me at zwigder at forrester dot com or submit via the job posting.
Today, Forrester published an updated study to help eBusiness professionals understand how their peers in other companies with more experience are taking on mobile. The report (which clients can find here) is titled "Mobile Maturity Equates To Mobile Competency."
In the study, Forrester put eBusiness professionals into one of three groups based on the maturity of their mobile strategy - how many years a strategy had been in place. From there, the report provides an in-depth comparison of the approach to developing mobile strategies, level of collaboration, staffing, use of technology, spend, key performance metrics used, and approach to development.
A few key takeaways:
- Senior leaderships is essential. Only 54% of companies just getting started with mobile feel their company sees mobile as a strategic initiative. In comparison, 87% of eBusiness professionals with a more established plan have this support.
- eBusiness professionals with more experience are more likely to build in-house. They understand that mobile services cannot be one-off projects. Mobile services are assets, touchpoints, channels, and more that require infrastructure and ongoing maintenance and improvements. They also use consultants or agencies but lean toward custom builds to get the most out of the medium.
- eBusiness professionals often lead with iOS applications, followed by Android. Less than 10% of experienced eBusiness professionals build for BlackBerry or Windows today.
- Experienced eBusiness professionals have a process in place to develop strategy that either is mobile POST or strongly resembles mobile POST.
My colleague Patti Freeman Evans put up a great blog post yesterday about eBusiness efforts post-Sandy. I wanted to finish off the week with a snapshot of the ATM screen I took about 10 minutes ago at my local Chase branch - amazing what a multi-touchpoint world we now live in (I count up to six in this one message alone!).
eBusiness professionals have disaster recovery plans in place to deal with nearly annual storms across the country. How many times have we heard of a snow storm November and December slamming formerly robust holiday sales? However, Sandy has put the northeast in uncharted waters. The extent of the challenges we face in the nation's most populous region is vast and varied: Gas, fuel and water shortages, road closures, and electrical outages affect both homes and businesses throughout the area. NYC is an odd microcosm of the variety of issues we face: Below 23rd Street has water but no electricity and no subway service. By contrast, north of 23rd Street - while it’s not business as usual - life is closer to normal. Yet, in the outer boroughs and the tri-state area, the situation is often much, much more dire.
I write this from refuge at my brother-in-law’s apartment at 100th Street because we lost power at home in Tribeca. Since we are safe, I am more frustrated by lack of battery power and Wi-Fi variability than I am with the lack of electricity for other things. I felt so cut off without internet access. To see crowds of people leaning up against closed Starbucks locations’ outer walls to access Wi-Fi is an indication of how digital technology has become so critical to our daily lives. Now, fully connected, I am able to work at near full capacity in spite of the devastation around me – I just wish my brain was up to my digital capabilities.
Across a broad search on how eBusinesses are dealing with the situation, a number of initiatives arose:
Local businesses are already using digital means to try to recover.