Enterprises Are About To Get Tablet Fever. How Can Tech Vendor Marketers Reach Them?


Marketers and strategists at tech vendors who sell tablets won’t want to miss a webinar co-hosted by Simon Yates and me this Friday, September 28th. Aimed at a CIO audience, our webinar leverages a great deal of data from Forrsights and Tech Marketing Navigator on the opportunity for tablets, how to engage enterprise tablet buyers, on the effects of bring-your-own (BYO), and other, related topics. Tech marketers and strategists won’t want to miss our presentation: You'll gain insights into the challenges tablets present for CIOs, and you'll also see hard data on both the opportunity for selling tablets and on how best to engage potential buyers.

When: Friday, September 28, 2012, 1:00 p.m. -- 2:00 p.m. Eastern time (17:00--18:00 GMT)

Overview: It’s safe to say that the early adopters of Apple’s iPad didn’t go out and buy the device because they wanted a new gadget for work. They purchased the iPad because of what they could do in their everyday lives. But it didn’t take long for employees to bring their iPads to the office. If we mark the modern tablet era by Apple’s 2010 iPad launch, then an astounding 84 million iPads and as many as 120 million tablets in total have flown off the shelves. Forrester’s global workforce and decision-maker surveys and client conversations show just how fast tablets are being adopted:

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Cyberattacks Continue To Hit The Oil And Gas Sector In The Middle East

It’s becoming more common these days to hear about cyberattacks in the Middle East’s oil and gas sector. Just this past August alone, two of the region’s oil and gas giants were hit by viruses that caused them to go offline for days. A malware attack against Saudi Aramco forced the world’s largest oil company to take down its companywide office systems for 12 days.  Soon after, RasGas, the second largest producer of Qatari LNG after Qatar Petroleum, was hit by an “unknown virus” that took the company offline.

The daunting part is that these attacks are becoming more sophisticated over time. Usually, these types of viruses are designed to steal highly sensitive competitive information and gather intelligence like design documents and assets from oil and gas companies. As a result, cyberdefense is becoming a top development priority in the Middle East; Saudi Arabia plans to invest $3.3 billion in oil and gas infrastructure security, with others soon to follow.

Cyberattacks are one of many trends shaping IT spending in the region’s oil and gas sector. We’ve also been seeing more IT spending going to:

  • Information management. Over the years, oil and gas companies that have to deal with unpredictable oil prices have limited their hiring of new employees, which has contributed to the industry’s skill shortages. As a result, oil and gas companies are constantly seeking information management tools to increase the utilization of their current employees’ expertise.
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