AVG: What They’re Doing Right, Where They (And Other Vendors) Just Make Noise, And What It Means For S&R Pros

I spent a jam-packed day with security software and services provider AVG last week, checking out their 2013 product line-up for free antivirus and paid premium products, and participating in roundtable discussions with press, analysts, and AVG executives about consumer security, mobile, privacy and policy. Here are my reactions to what AVG is doing:

LOVE: Outside in perspective, from both a micro and macro perspective. Most vendors will do and mention the importance of customer experience and feedback, but AVG hammered the point home in every _single_ conversation. On a macro level, AVG is very sophisticated about privacy. They are actively engaged in conversations with governments, are sensitive to the complexity that comes with balancing privacy and national security objectives, and closely follow global privacy policy developments and implications for consumers. Maybe I haven’t been connecting with the right folks from other vendors, but I don’t have these types of conversations often outside of an academic setting.

LIKE: Consumer data (yes, I’m biased here, being the data nerd). AVG has lots of it and it’s all free. This is awesome because it’s a great resource not just for the industry but for other parties to use in education and awareness program design. They’ve done studies across 11 countries for their Digital Diaries studies, surveying parents and kids of different age brackets from 0 to 17 to understand online behaviors and attitudes. Here’s a data nugget that caught my attention: by the time they are two years old, 81% of children have some kind of digital footprint (online photographs, personal data, email and/or social networking accounts). 81%!

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