Twitter Takes Control Of Its Social Ecosystem

Facebook may play host to nearly a billion users, but Twitter controls the social ecosystem today. Twitter just announced its "Certified Products Program" and introduced a literal seal of approval for select third-party Twitter developers. Twitter explains that with the plethora of social technologies out there, it aims to simplify the ecosystem and "make it easier for businesses to find the right tools."

Twitter defined three categories of certified products: engagement tools to help businesses publish content to Twitter, analytics tools to help companies measure and learn from Twitter content, and data resellers that help distribute tweets to the masses. Twitter also announced the first 12 certified products, which we've mapped into the ecosystem:

Forrester Research Twitter Certified Products

Why is this worth blogging about? (It's not just a challenge to see how many times I can write "Twitter" in one post.) It's because Twitter is finally putting a stake in the ground and letting third-party developers know who's in charge. Over the past few years, Twitter has grown into the successful social network it is in great part because of its third-party developers. The apps we use - both for personal use on our varied devices as well as the data-driven technologies we use for business - helped make Twitter popular. But now that it's become one of the social kings, it's starting to lay down the law.

Read more