It should come as no surprise that websites thrive on traffic. So naturally, it follows that driving traffic to your site is a strong motivation for any company looking to grow their web presence. However ironically, driving traffic to your site can also be a double-edged sword if your infrastructure is not properly prepared to handle the load. This means that, strangely, popularity can actually become a potential cause of an outage.
Yesterday, popular Internet forum and message board Reddit discovered this firsthand.In an interesting campaign move, President Barack Obama graced the site with his presence by doing an “Ask Me Anything” (AMA) thread, a message thread in which commenters submit questions and the original poster responds. Word about this rare opportunity to send the President of the United States a direct message spread across social media like a wildfire, leading to a massive spike in traffic that ultimately brought down Reddit a mere few minutes into the life of the thread. Current figures show that their number of unique connections and pageviews both more than tripled compared to their typical traffic. Eventually the site came back online and the AMA progressed as usual.