If You're Not Helping Lay The Foundation For A Social Business, You Need To Start Now

The movement of information is key to today's global economy. Companies like General Electric send their design concepts to countries like India, allowing developers there to localize products to suit the domestic market. Firms like Intercontinental Hotel Group create customer communities to gather input from customers to fashion new services. Businesses like handheld device manufacturer Psion (recently acquired by Motorola) build social platforms to connect their partners to their customers in order to formulate new solutions. And prospective customers tap into social media like Facebook and Twitter to gather information and express ideas, which we see has the power to alter the course of companies as well as countries. In this environment, a successful company's competitive advantage comes in part from its ability to grow an information advantage -- the ability to share, process, and act upon information more rapidly than the competition.

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