Move Over Online, Mobile Is Poised To Hit Mainstream

Some leading banks have already seen the number of mobile interactions overtake the number of online interactions. The evolution of mobile devices coupled with rising smartphone and mobile banking adoption is evolving banking customers’ needs and will fundamentally change the way eBusiness professionals need to view technology and customer support. We expect mobile banking to grow rapidly over the next few years, but digital banking teams will have to overcome many challenges to stay on par with Forrester’s projected growth, or risk being left behind. In our recent report The State Of Mobile Banking 2012, we help eBusiness and channel strategy professionals understand the most important trends in mobile banking, including:

  • Mobile banking will soon be mainstream. Fueled by the adoption of smartphones and the growing supply of mobile banking, the use of mobile banking has grown steadily over the past few years. We expect the number of US mobile banking users to double in the next five years and reach 108 million by 2017 -- 46% of US bank account holders.
  • Everyday banking relationships are moving to mobile. Consumers are progressing from simply checking their account balances or locating an ATM to making bill payments or transferring money to other accounts on their mobile phones. As that happens, mobile banking is displacing use of other channels like branches and online banking.
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Join Me And Drive Our Next Generation Commerce Technology Research

Wow, do I have the perfect job for the right person. We have just posted a new position to join me in developing, creating, publishing, and delivering research and consulting services to inspire and guide eBusiness & Channel Strategy Professionals. This Associate Analyst will write and publish leading eCommerce and agile commerce research and become a critical member of Forrester’s eBusiness and channel strategy research team. They will also be out in front of our clients presenting research and helping them with challenging, important decisions.

The questions we are focused on at Forrester just keep getting more interesting and more strategic. There is so much more we can do to develop research on the technologies, services, and trends important to eCommerce and multichannel leaders across the globe. That’s why I am so excited about this. This person will help us scale our eBusiness technology research coverage and expand into important areas. (Don’t worry, there is a long list sitting right here to my left as I type this. You won’t get bored. Promise.)

This is a great opportunity to join a proven and growing research area on a fantastic team. If you are even remotely interested, check out the job description, and of course I encourage you to apply if you feel like this could be a good fit for you – or forward to that just-right person you know. This really is a great opportunity.