Take Forrester's Marketing Technology Survey

Using, investigating, or buying marketing technology? If so, we want to hear from you. Take the survey and receive a complimentary copy of the completed research.

Take the marketing technology survey

Forrester's global Marketing Technology Adoption survey investigates:

  • What technologies do marketers currently use, and what do they plan to use?
  • How much do marketers budget for technology acquisition and operations?
  • What are the users' top goals for and pain points from marketing technology?

You can use the survey results to:

  • Provide justification for a business case in your 2013 technology road map.
  • Compare your spend levels and technology use to those of other marketing professionals.
  • Spot trends and see best practices to incorporate into your technology strategy.

The survey will close on Friday, August 3, and the completed research report will publish in early September. Once the research publishes, I will also present the findings in a Forrester Webinar and in advisory sessions to interested clients.

Take the marketing technology survey

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Thanks in advance for your support and involvement.

Why You Should Use Social Marketing In China

Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy event in China, and by publishing more research on the country. In fact, today my researcher Jenny Wise and I published two new reports on marketing in China: The Key To Interactive Marketing In China and Social Media Marketing In China. Below are Jenny’s thoughts on social media in China:

If you’re marketing in China, social media offers an enormous opportunity: Chinese online adults are the most socially active among any of the countries we survey worldwide, and a whopping 97% of metropolitan Chinese online adults use social tools. And this isn’t only driven by the younger generations — we find that on average Chinese Internet users ages 55 to 64 are more active in  most social behaviors than US Internet users ages 25 to 34.

But a Chinese social media strategy is not that simple to implement, especially for Westerners accustomed to marketing on sites like Facebook, Twitter, and YouTube – none of which operate in this market. So before you take the leap into social media in China, be sure that you:

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