Transform The Contact Center: Forrester's Playbook For Customer Service Excellence

Customer service is a cornerstone of an organization’s customer experience strategy. Organizations must pay attention to their customer service strategy because:

  • Good customer service experiences boost repurchase probability and long-term loyalty. Customer loyalty has economic benefits as measured by willingness to repurchase, brand loyalty, and likelihood of recommendations. The revenue impact from a 10-percentage-point improvement in a company’s customer experience score can translate into more than $1 billion.
  • Poor customer service experiences lead to increased service costs. 75% of consumers move to another channel when online customer service fails, and Forrester estimates that unnecessary service costs to online retailers due to channel escalation are $22 million on average.
  • Poor customer service experiences risk customer defection and revenue losses. Forrester survey data shows that approximately 30% of a company’s customers (or more) have poor experiences. And even if a fraction of these defect, this represents a loss in annual revenue.
Read more