Google Takes Aim At A Content Platform Strategy With Not One But Two New Gadgets

The poorly kept secret that is the Google Nexus 7 tablet was just announced amid much developer applause and excitement. The device is everything it was rumored to be and the specs — something that only developers care about, of course — were impressive, including the 12 core GPU that will make the Nexus 7 a gaming haven. True, it's just another in a long line of tablets, albeit a $199 one that competes directly with Amazon's Kindle Fire and undercuts the secondary market for the iPad.

But as a competitor to the iPad, Nexus 7 isn't worth the digital ink I'm consuming right now.

But Google isn't just selling a device. Instead, the company wants to create a content platform strategy that ties together all of its ragtag content and app experiences into a single customer relationship. Because the power of the platform is the only power that will matter (see my recent post for more information on platform power). It's unfortunate that consumers barely know what Google Play is because it was originally called Android Market, but the shift to the Google Play name a few months back and the debut of a device that is, according to its designers, "made for Google Play," show that Google understands what will matter in the future. Not connections, not devices. But experiences. The newly announced Nexus 7, as a device, is from its inception subservient to the experiences — some of them truly awesome — that Google's Play platform can provide through it. 

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Five Predictions For ICANN's Reveal Day

Almost a year from the day that ICANN announced the approval of the new gTLD program, it will be posting all the TLD character strings that have been applied for and who applied for them. Wednesday, June 13th, is the long-awaited "reveal day." They have already told us that there are a little more than 2,000 applications from about 1,000 entities.

Based on my conversations with people at more than 100 companies that evaluated applying for dot-brand TLDs, ICANN executives, and leading players in the domain industry, here are my predictions for what we'll learn when ICANN opens the kimono and in the days that follow:

  1. A few CMOs will lose their jobs. Hard to believe, but not all companies took my advice and went through the due diligence of evaluating the gTLD opportunity and arriving at a consensus decision about whether their organization should apply for a dot-brand or dot-category TLD. When the reveal happens, we'll see the names of all organizations that have applied, the string they applied for, the intended use of the registry, and how it will benefit users of the Internet. There will be a few "ooohs" and "ahhhs" about what some big corporations are planning, and I predict that a few CMOs will be on the hot seat because they ignored the opportunity, while one or more of their fiercest competitors has jumped on it.
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