Today I attended a conference for Russian entrepreneurs organized by Digital October. I’m going to digress a moment and describe the location which for a Moscow veteran is one of the coolest places I’ve seen in new Russia. Digital October has taken over part of the old Red October Confectionary Factory, a red brick factory on the banks of the river on the outside with a state-of-the-art, loft-like business space on the inside. The building has a view of the Kremlin and of the new church built on the other side of the river (where the world largest outdoor swimming pool used to be for those of us who knew Moscow before the church reconstruction).
Today's Digital October event, “The Art of Going Global,” brought together startup founders, VCs and entrepreneurs to discuss how to expand globally, including global marketing and PR, and getting funding from global VCs.
During the VC panel, Alisa Chumachenko, Founder and CEO of Game Insight, and one of the entrepreneurs in the audience, really grilled the panelists asking them to name their top geographical markets, top horizontal markets and top vertical markets. Some responses were not surprising. Others were.