And Now For Something Completely Different . . .

Market insights professionals tend to work long hours, under a lot of pressure, with a need to produce ever more with ever less. Needless to say, this can make us a bit, well, stressed and serious. Sometimes too serious for our own good.

So, every once in a while, it’s good to connect with our inner child — or connect with our real children (who may be wondering why mommy and daddy are working so much). Last week, Forresterites in Cambridge got to actually do both with our annual Bring Your Kid To Work Day. It brought a whole new meaning to multitasking!

Morning was spent balancing serious emails with serious games. The juxtaposition really helped me understand that we don’t have to be so serious to do great work. In fact, being too serious might actually be an impediment to the creativity and out-of-the-box thinking that market insights professionals so need to bring to the position nowadays!

The height of the day for me was when I brought my nine-year old son to my “office.” OK, it’s a cubicle. Nothing to write home about, but he thought it was the coolest thing in the world! Being still somewhat in a frame of mind to play games, I started to see my office in a whole new light!

So what is the deep analytical insight of this blog? Well, nothing. And sometimes that’s OK. It’s good for market insights professionals to take some time off, do nothing, be like a kid (or with a kid), let your mind wander, and do silly things. This is also, by the way, how creative ideas are formed, how innovations are born, and how, perhaps paradoxically, market insights professionals might find a way to do more with less!