My Next “Letter From Germany” – Happy Birthday SAP & Time To Automate Marketing

 

Those of you who know me (Peter O’Neill) know that I’ve lived in Germany for 30 years. So, I am posting a regular blog – probably bimonthly – where I highlight something important for you that has or is about to happen in Germany.  We’ll start with a history lesson. In 1972, the last Apollo moon mission was launched, Germany won the European Championship (soccer), and five consultants and developers left IBM Germany to start their own company called Systemanalyse und Programmentwicklung GbR. They wrote  financial accounting software for the local Imperial Chemical Industries (ICI) factory, which incorporated the then-revolutionary idea of using terminals and keyboards for data entry and reporting instead of the more common punch-hole cards. This made their software appear to work in “real time,” so they called it R/1. Now, 40 eventful years later, SAP is undoubtedly one of the most important technology vendors in the industry and still doing very well, thank you.

So, happy birthday SAP!  As someone who was part of the early HP team that partnered with you to market R/3 on HP-UX back in the 1980s, and now work with numerous SAP marketing professionals in my current capacity, I enjoy the success you are having.

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Some Busy Weeks Researching Content Management

Peter O'Neill here. As well as working the end of our fiscal quarter (yes, we analysts must also meet targets), I’ve been busy in the past few weeks getting ready for our upcoming Marketing Forum, where I am co-presenting a session on the rising importance of the customer retention and expansion phase with my colleague Tim Harmon. A Forrester Forum always presents me with a dilemma: I’d like to have as many client one-on-one sessions as possible — it’s always great to meet people that I often only know from the telephone — but then again, I’d also like to enjoy and learn from the other presentations at the conference.

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