How Quickly Can You Add A New Touchpoint?

Here at Forrester we have been talking about the concept of "agile commerce" for some time now, but it's not always easy to point to live examples of “agile”businesses. What is agile commerce? How do I become agile? Both are very valid questions that we are in the process of building out a series of research documents and case studies in order to answer.

But there is a live example happening right now that encapsulates what agile is all about for me.

 Pinterest.

For those of you who are yet to become completely addicted to Pinterest (and you will), it's basically an image sharing site that allows you to group together images from around the web into categories and pin them to a virtual pin board. It creates highly visual mood boards, wish lists, galleries, and collections of images that link back through to the original source (which is where Pinterest makes its money). And since so many Pinterest boards are all about style — fashion and home in particular — it has the potential to be a bit of a retail gold mine.

 

Unlike Facebook, which is much more about social connections, it looks like Pinterest users are more in a discovery and pre-shopping mode when they are pinning and are pre-inclined to buy if they click through to a retail website. With an ever-expanding network of users, Pinterest has the potential to bring some much needed serendipity to web shopping.

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Mobile Banking Vendor Selection: Not A Straightforward Journey

As I started my Market Overview of mobile banking solutions, one thing was apparent: the vendor landscape is in flux. To further demonstrate this point, over the last few weeks, Montise announced acquisition of Clairmail and Clairmail announced Clairmail Plus, a solution targeting mid-tier regional banks, community banks, and credit unions. With the constant movement, it’s not easy to navigate through the vendor landscape. Whether you are a trailblazer looking to expand your mobile banking offering or looking to deploy your first mobile banking solution, eBusiness professionals must keep the following in mind as they evaluate mobile banking vendor solutions:

  • The mobile banking vendor landscape is changing. Vendors are either going out of business or being acquired. This shift has challenged eBusiness professionals to either select a new vendor or determine how acquisitions will impact mobile banking services and their strategic roadmaps.
  • A vendor relationship can hinder or enhance your mobile banking strategy. While past decisions may have been driven by speed to market or cost consideration, those decisions now may be preventing eBusiness executives from meeting strategic or functionality goals. As eBusiness executives look for next generation mobile banking solutions, partnering with a vendor that has an understanding of industry shifts, device evolution, and user trends will help clients extract the most value from mobile solutions.
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US Online Retailers Still Look First To Europe Despite Growing Interest In Emerging Markets

Online retailers are rapidly adding emerging markets to their list of new global opportunities to explore, as these markets are set to take a growing percentage of global eCommerce sales going forward.  However, it’s important to remember that Europe still ranks as at the most popular region outside of North America for US online retailers expanding internationally. The market is set to grow at a healthy pace over the next five years: Clients can read my colleague Martin Gill’s recently published forecast of online retail sales in key markets across Europe.

Some takeaways from recent conversations with online retailers expanding into and within Europe:

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