How To Survive And Thrive At #SXSW If You’re Not From Texas

I’ll be in Austin, TX this weekend to participate in South-by-Southwest Interactive. My panel “Big Data Smackdown on Cybersecurity” will be held Sunday, March 11 from 12:30PM - 1:30PM at the Austin Hilton Downtown. Hope to see you there.

Now, I wasn’t born in Texas, but I got here as soon as I could. I’ve lived in Dallas, TX for 30 years so I consider myself an adopted native-Texan. I’ll be at South-by-Southwest Interactive this weekend, so I thought I’d share some tips for all my current and future friends. For those of you from out-of-state – known as furriners – I hope you’ll find this advice helpful.

You’re coming to a foreign country.

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An Unexpected RSA Encounter

Last Friday, after a long week of RSA conference events and meetings, I eagerly looked forward to slipping on my headphones and enjoying the relative silence of my flight back to Dallas. As I approached my seat, I saw I was sitting next to a United States Air Force (USAF) officer. I looked at his rank and saw two stars on his uniform, making him a major general. I had a sudden sense of nostalgia and I instinctively wanted to salute him. I resisted the urge, introduced myself, and thanked him for his service.

Over the next two hours I had the most unexpected and fascinating conversation of my RSA week. It turned out that my fellow traveler is the commanding officer of the Air Force Research Laboratory (AFRL). According to the website, the AFRL is “the Air Force’s only organization wholly dedicated to leading the discovery, development, and integration of war fighting technologies for our air, space, and cyberspace forces.” We discussed a variety of open source topics, including electromagnetic pulse weapons, cyberweapons, Stuxnet, unmanned aerial vehicles, USAF renewable energy initiatives, as well as national policy.

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