Recently I had a conversation with Jack Androvich, who will be keynoting at our Customer Intelligence Forum in Los Angeles on April 18th. Here are a few key takeaways from this conversation. If you are a CI professional, a marketer who cares about the role of technology in your job, or a technologist serving marketers, you will find the conversation enlightening.
1. Jack, marketing operations functions tend to have a broad mandate; can you tell us the role of marketing operations at Autodesk and how you defined the mandate for this function?