Online Customer Service Is Essential To Successful Social Marketing

Here is a picture of a cute cat doing something Internet related! 

(Click image to see larger version) 

That got your attention didn't it? Something else which gets a lot of attention is when customers share stories of exceptional customer service online (if those examples include cats that's just a bonus). This fantastic forum thread  taken from UK ISP Be Broadband is currently doing the rounds. In it the customer complains his wireless network is frequently disrupted by his cat's fascination with the router. After some playful banter that issues with feline "agressors" are a known problem the customer was supplied with a tactical decoy router. Subsequent images of the clearly fooled cat were posted by the customer showing success.

Wow. If you were currently feeling disatisfied with your ISP what would your brand perception of Be Broadband be right about now?

Customer service impacts social marketing

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