I don’t blame you. And here’s why: The scope of mobile management is confusing and expansive, including things like mobile device management (MDM), persona separation technology, enterprise application stores, application management and a slew of other tools. Some vendors focus purely on one mobile management category, like device management, while plenty of others tackle two or three different enterprise challenges. At the same time, this market is evolving so fast that any assessment of the technologies and their vendors is out of date within 2-3 months.
But before I explain why Symantec’s acquisition is so important, let me give some more context. Mobile management has three main components which I&O professionals are thinking about, the device, the apps, and the data. Today, most first firms follow a very similar path: devices first – get an MDM solution to provide some control over the environment, set a mobile policy for employees, and start trying to figure out what to do about applications and data. Realistically, MDM only solves your challenge around device control – probably the least important of the three. That’s the path that many vendors are following today. As the MDM market becomes more commoditized, most vendors are turning their engineers towards data protection and sharing tools and application management technology. Had a conversation about Dropbox or Box.net lately? That’s a conversation about both apps and the data.
As my colleague Sarah Rotman Epps so aptly observes: the third generation of iPad is a gut renovation masquerading as incremental innovation. The new iPad looks basically the same but now carries a snappy 4G radio and a much more powerful graphics processor than its predecessor. The big hardware advance lies in the components, particularly in the graphics processor to handle the high-fidelity Retina display and rapid-response touchscreen control. How will an iPad with much better graphics and a faster network connection affect the enterprise?
Some Forrester data from our workforce surveys and forecasts to set the stage:
We’ve gotten greedy. We — the media, the industry watchers, the tech enthusiasts — have an insatiable hunger for novelty. The original iPad wowed us because it introduced an entirely new form factor. iPad 2 slimmed down and got a snappy cover. The new iPad shares nearly nothing with the iPad 2 hardware, according to Apple executives I spoke with. Its retina display has 1 million more pixels than a large-screen HDTV. The new A5X chip has, according to Apple, four times the processing power of Nvidia’s Tegra 3 chip. Compared with iPad 2, it has a nicer camera, a video camera, dictation input, and 4G, while still squeezing out 10 hours of (Wi-Fi) battery life. It’s a wee bit thicker and an ounce heavier. And yet, in my conversations with numerous reporters over the past few days, the theme they kept bringing up was “incremental innovation”: Will the next iPad be innovative enough to maintain Apple’s momentum?
If the iPhone 4S is a case study, the answer for consumers is a resounding “yes.” The 4S, though not as dramatic an update as the technorati hoped for, has been the best-selling iPhone ever. The new iPad will fly off the shelves too: We expect tablets, led by the iPad, to reach 60.7 million US adults by the end of the year, or 19% of the US population. The engineering feats accomplished in the new iPad would have been inconceivable in the early days of personal computing, when colored pixels were in themselves a revelation. We the tech watchers may be jaded, but Apple’s consumers still appreciate the mesmerizing beauty of an ever-nicer screen.
Enterprises in the Middle East are increasingly aware of the strategic value of mobility to enable or enhance business processes, particularly as they focus less on concerns over compatibility and uniformity. Oman Air’s recent deployment of SITA’s resource management solution for its 2,500 employees at Muscat International Airport is a clear example. The solution will provide a platform for planning, rostering, management, and real-time scheduling of work tasks and enable communication of tasks via mobile devices and monitoring of operational status and billing information in real time.
But as the perceived importance of supporting mobility increases over the next two years, we expect more organizations in the region to re-evaluate their mobile technology choices. After 10 years of using BlackBerry, Halliburton, a major energy provider headquartered in Dubai, decided to switch 4,500 of its employees to the iPhone as its preferred platform for expanding mobile technology usage by giving employees secure access to internal applications from outside the corporate network. In addition to security, compatibility, and access, organizations will increasingly evaluate mobile OS platform support for developing and localizing their own applications, e.g., developing applications in Arabic.
Below I’ve highlighted several of the drivers of further mobility adoption for enterprises in the Middle East:
Recently I bought myself a tablet, a Samsung Galaxy Tab 8.9 to be precise, and since I brought it home my three children regularly “borrow” it to play games. Games like Bunny Shooter, Shoot the Apple, and World of Goo are among their favorites. But when possible (and allowed), they prefer playing games on the PC. Second choice is the Nintendo Wii, at the moment they mainly play Skylanders and Just Dance. The only game device that hasn't been touched for a while now is the Nintendo DS.
Although uptake of tablets is growing in Europe, the installed base is still much lower than for PCs, Wii, PlayStation, or Xbox. Forrester's Technographics® data shows that about one-third of European online adults use a PC to play games or own an Xbox 360, a Sony PlayStation3, or a Nintendo Wii.