When commerce platform initiatives kick-off the discussion naturally turns to commerce platforms, order management solutions, content management, search, and many, many other point solutions. Often the question of who will help integrate the solution is left for last. This is frequently a mistake.
In fact, selecting the right services firm can make or break your project, and therefore your business. As commerce programs that reach across customer touch-points get more complex and risky, the process of selecting a services provider has become increasingly critical to businesses' success or failure. Yesterday's relatively simple eCommerce projects have become today's customer experience, business, and technology transformation programs.
These programs are not simple, and require an investment in time, money, and resources. It is not a matter of just wiring up the commerce platform, but instead a whole set of business processes, systems, and strategies will also be impacted. And these skills and expertise are very difficult to keep on staff, requiring companies to supplement with external services providers. Companies now require a multi-disciplined vendor partner to guide decisions upon which rest millions of dollars of revenue, brand differentiation, customer satisfaction, and careers.
Hotcakes, you've got some competition: the phrase "selling like tablets" might soon enter the global lexicon. And it's not all hype — though there is a fair bit of that as well. Tablet users in the US are estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. That’s a fast-growing market for firms of all stripes.
As such, the tablet as a touchpoint is becoming a critical consideration for eBusiness & Channel strategists. This is especially true for executives at banks, as financial transactions benefit from the immediacy of the mobile channel, but users often struggle to make these transactions on smaller smartphone screens.
In my new report, I outline the process Citibank went through in building its own tablet banking strategy, developing an iPad app, rolling it out to customers, and continually improving the service. We outline how Citi: