Mobile Internet Users Will Soon Surpass PC Internet Users Globally

By Susan Huynh, Forecast Analyst

Recently I published a forecast about mobile subscriptions and mobile subscribers (people) by region, worldwide. In 2012, more than half of the world’s population — around 4.3 billion people — will own at least one mobile handset. In emerging markets, where the penetration of landline phone connections has been low, the adoption of mobile phones has soared over the past five years. Mobile handsets are able to provide a cheaper and more convenient means of telecommunications access.  They are breaking down barriers to entry — and have been received with welcoming hands and ears.

In the recently published Forrester Research World Mobile Adoption Forecast, 2011 To 2016 (Global), we break down the numbers and growth drivers for the adoption of mobile Internet across the globe. Many consumers who have not been able to go online will now get the opportunity to access the Internet due to declining mobile data costs. About a fifth of the world’s mobile subscribers are currently using their mobile handsets to go online. According to our research, the global penetration of mobile Internet users will exceed that of PC-based Internet users in 2016.

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Will Emerging Markets Bypass The US On Cloud?

South Korea has better broadband than we do. Australia has faster wireless networks. And according to Forrester’s Internet Population Forecast, by 2013 the number of online consumers in emerging markets will dwarf those in the US and Western Europe. In Forrester’s Forrsights Budgets and Priorities survey, these same countries are putting far more priority on cloud computing than we are. Does this mean we could lose our lead in cloud?

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