Posted by Gina Sverdlov on February 14, 2012
Recently, social media consultancy Sociagility published an infographic showing the top brand leaders and laggards in the social media space based on a study conducted in November 2011. The infographic ranks brands based on their proprietary PRINT index, which is based on popularity, receptiveness, interaction, network reach, and trust. The top brands include Google, Disney, Starbucks, Apple, and BlackBerry. I visited these brands on Facebook and found some similarities: They each have millions of fans, they have fun and interactive brand posts, and most are wishing their fans a happy Valentine’s Day. They’re also inundated with positive comments from fans.