OK, the second part of the title is probably untrue. But hopefully Forrester IS your favorite place for IT service management (ITSM) analysis and opinion.
My colleague Dave Johnson (who is well worth following from a Twitter and blog perspective BTW) wrote an immediate reaction to the BMC announcement yesterday. Of course as analysts we are pre-briefed on such things and having had time to think about the announcement I offer the following somewhat random thoughts and opinions:
BMC (and everyone else) is “suffering” at the hands of ServiceNow in the enterprise ITSM space (both new and existing business). Some might see the Numara purchase as a retreat to the mid-market or a tactical diversion to maintain revenue growth in light of shareholder expectations. However, I think it is most likely point 3 (below) – especially in light of the fact that BMC are nearly always in my discussions with Forrester clients on ITSM tool selection (albeit sometimes only from a replacement perspective). And let’s not forget that BMC has long been the dominant ITSM player in terms of customer base with its enterprise and mid-market plays – Remedy and Service Desk Express. BMC continues to win a lot of new business. This is an offensive rather than defensive move.
I need to say something. I need to say something about ITIL in light of all the “poking” I have done via various mediums (such as the What Next For ITIL? and Giving Back To The IT Service Management Community blogs). The fact that ITIL is an easy target; and that breaking something is far, far easier than creating something. Hopefully, we all appreciate that it isn’t really that difficult to pick fault with just about anything, even if it is nigh on perfect (oh, and that is not intended to be read as “ITIL is perfect”). But as the oft-quoted senior manager quote says: “Don’t bring me problems, bring me solutions.”
I have great admiration for the creators of ITIL (or the IT Infrastructure Library as was) even though I do think that ITIL v3 became bloated, and potentially confusing, misdirecting, and demotivating. And, having only dipped in to my digital copy of ITIL 2011 I can’t yet comment on the latest incarnation of the IT service management (ITSM) best practice framework.
So what do I really want to say? Or “for heaven’s sake man, please cut to the chase.”
ITIL-bashing doesn’t work but we continue to do it
This might be an overly-dramatic statement but a lot of us do it.
I’d like to think that most, if not all, of us do it for the right reasons: we want I&O organizations to be better at managing IT service delivery and at enabling their parent businesses via technology. However, I can’t help think that WE need to change as much as ITIL needs to change.
Let’s look at some “facts” (OK, “facts” might not be the right word):
In response to a number of Forrester client inquiries and as part of the #Back2ITSM activities, before Christmas I polled a number of IT service management tool vendors about their views on IT service management tool verification or certification schemes such as PinkVERIFY and the OGC ITIL Software Scheme (others are available but these are the main two I receive inquiries on). I have still to analyze the vendor responses having given a response deadline of the 16th January 2012 but thought it wise to get the customer point of view on the value of such schemes.
So where do you stand on the worth of such schemes?
What are the key trends that CRM trends that business and IT professionals need to pay attention to in setting their plans during 2012? Here are the top trends that I am tracking. My full report that spotlights our latest research and recommendations for how to compete in The Age of the Customer will be published in late January.
1. Customer experience management will move beyond aspiration to strategy. More organizations will move beyond empty goals like becoming “customer-obsessed” to define clear and actionable customer experience strategies. The strategy must meet three tests: 1) It defines the intended experience; 2) it directs employee activities and decision-making; and 3) it guides funding decisions and project prioritization.
2. Brands will embrace the experience ecosystem. Firms will move to break free from their organizational silos, invest in understanding customer moments of truth through journey-mapping, and embrace the concept of the “customer experience ecosystem” — one that considers the influence of every single employee and external partner on every single customer interaction.
3. Experience management will emerge as a management discipline. There is increasing acceptance of the idea that customer experience management can be thought of as a discipline — a set of sound, repeatable practices such as those are defined in Forrester’s Customer Experience Maturity Framework.